Speechwriting: Corporate, Weddings, Retirement

4/7/11

15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations" review, Best 104 Pages I Have Read on Preparing and Delivering Presentations

Every once in a while, an author keeps his promise. Joey Asher does so in "15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations." His promise is in the title. It claims to offer a plan to a problem besetting leaders and speakers everywhere.

I am a speechwriter. My job is to help other people sound their best. The people who hire me or my peers are smart. They know they need help, and invest to receive that help. So it is with Asher's book. In just over 100 pages, he explains what a bad presentation is, and, minute-by-minute, what a good presentation should look like. Following what he says, plain and simple, will improve your presentations.
While his assertion that all presentations should be limited to 15 minutes is not entirely true, the principle of brevity is correct. In 15:00, the speaker can deliver a point which is memorable, which influences and which will cause change. In that same 15:00, the audience will be able to ask questions, understand the answer and leave the meeting knowing his or her time was well-spent.

Asher gets into style as well as content, and provides a structure that will serve 95% of business presentations. Chapter 11, for example, is all about slides: what we all have experienced, and what a good slide show looks like. He explains exactly what a Q & A is, what it can accomplish, and how to work around challenges that accompany opening the door to questions.

Just as with his goal of keeping a presentation short, he has kept his book succinct. I read it in an evening. So can you.
15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations
I fully recommend "15 Minutes Including Q&A: A Plan to Save the World From Lousy Presentations" by Joey Asher.

Anthony Trendl
http://chicagospeechwriter.com
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